“Customers don’t care about your solution.They care about their problems.”

Dave McClure

Introduction

Successful innovation requires that you learn how to solve your customers problem. Successful innovation is hard. Most new products fail. Because we can't plan under uncertainty, we need a way to search (Blank 2014) as illustrated below:

How to conduct customer interviews?

1. Conduct customer development interviews

3 Point interview

3.What’s your ideal solution for this? > solution

Objective

Understand your customers

Activity

3.Complete the right side of the canvas for primary customer group

Outcome

Complete customer side ofVP canvas

Summarize results in persona(s)

For each persona complete one canvas

Refine problem and solution statement

Suggested tasks

Listen: https://hbr.org/ideacast/2014/03/identify-your-primary-customer.html

Read: http://mfishbein.com/the-ultimate-list-of-customer-development-questions/