Due date: First day of class

Select one example of a current innovation. First, discuss how this innovation is transforming or create new markets. Second, use the case study as an inspiration to brainstorm an idea that links unmet customer needs with innovative business models, products and services that drive new growth.

As a result of your case study you are asked to create a PowerPoint presentation in the format that we’ll call the “spark format”. That means that you have 3 minutes time, must include 18 slides that are set to automatically forward after 10 seconds. To set your PowerPoint to automatically forward go to slideshow > transitions > advance slide > automatically after 10 seconds. The Spark format is similar to the Ignite format or PechaKucha and you’ll find advice on how to successfully present in such a format online.

Note, that the case study of an existing innovation can be linked to your idea, but it is not required that it is directly connected. However, in the presentation you need to include both the existing product and at least mention a rough idea.